How We Helped Coral Oral Generate $175.8K in Sales Through CRO
We audited and redesigned the complete shopping journey from product discovery and product pages to cart and checkout while improving store speed and building custom Shopify functionality.
$58.6K+
Monthly revenues
4.49%
Conversion Rate Increase
58.77%
Checkout Completion Rate
Coral Oral is a direct-to-consumer oral care brand offering sustainable, plant-based dental products designed to make everyday oral health simpler, cleaner, and more effective
Founder: Shareef
CORAL ORAL CASE STUDY
SHAREEF | Founder, CEO
The team completely transformed our Shopify shopping experience. They identified key conversion barriers, improved our product and cart journey, optimized store speed, and developed custom features that made the site easier to use. The new experience clearly communicates our products and helps customers shop with greater confidence.
Results based on Shopify Analytics from June 1 to August 29, 2026.
Where Coral Oral Was Losing Revenue Opportunities
WHAT WAS HOLDING THE STORE BACK
Friction Across the Customer Journe
Challenge 01
Unnecessary friction while moving from product discovery to product selection and checkout. Important actions and information needed to be presented more clearly.
Customers needed more education around the benefits, ingredients, and unique value of Coral Oral products before feeling confident enough to purchase.
Challenge 02
Product Value Was Not Communicated Clearly
Challenge 03
Cart and Purchase Flow Needed Improvement
The cart needed clearer product information, stronger checkout guidance, and a smoother mobile experience to reduce hesitation before purchase.
CHALLANGE
Challenge 04
Store Performance Limitations
Heavy assets, unnecessary scripts, and theme inefficiencies affected page-loading speed and the responsiveness of the shopping experience.
What we Implemented
From CRO Audit to Custom Shopify Development
CRO and UX Audit
01
Work Process
CRO-Focused UX Design
02
Product and Kit Page Optimization
03
04
Cart and Purchase-Flow Optimization
05
06
Speed Optimization
Shopify Custom Development
Dev-Ready Design
FIGMA DESIGN
What We Achieved for Coral Oral
Reporting period: Three Months
$58.6K+
Average Monthly Revenue
Coral Oral generated $175,811.74 in total sales across the reporting period, equal to an average of approximately $58,603 per month.
4.49%
Conversion Rate
The store recorded 4,395 completed checkouts from 97,810 sessions, producing a strong 4.49% online store conversion rate.
THE RESULTS
Want More Revenue From Your Existing Traffic?
We’ll audit your Shopify customer journey, uncover conversion barriers, and identify the highest-impact opportunities across UX, product pages, cart, speed, and custom functionality.
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Services
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Structure
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Not getting the sales you expected from your store? Let’s take a look at what’s getting in your customers’ way and figure out where you’re losing them.
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