How We Redesigned CORAZ’s Shopify Experience to Create a Smoother Path to Purchase
We improved CORAZ’s product pages, shopping journey, and cart experience through conversion-focused UX/UI design and custom Shopify development.
CORAZ is a modern fashion brand focused on premium everyday wear. The goal was to create a clearer, more intuitive shopping experience that helped customers explore products, understand their options, and purchase with confidence.
Founder: Monica Estrella
CORAZ CASE STUDY
CORAZ TEAM
Conversion Craft helped bring our vision for CORAZ to life. From the product pages to the cart, they paid attention to the details that make shopping easier. The team was responsive, easy to work with, and thoughtful about both design and functionality.
Services
Audit Plan
Product Page CRO
eCommerce UX/UI
Cart Optimization
Shopify Development
Where CORAZ Was Losing Revenue Opportunities
What Was Holding Them Back
Unclear Product Information
Challenge 01
Visitors were not discovering product details quickly, making it harder for them to understand styles, features, and product value before purchasing.
The product pages lacked clear messaging around quality, design, and benefits, reducing customer confidence during the buying decision.
Challenge 02
Product Selection Friction
Challenge 03
Limited Purchase Confidence
Customers needed more reassurance through better size guidance, product information, reviews, and a smoother checkout experience to complete purchases.
CHALLANGES
WHAT WE DELIVERED
Product Page CRO Design
Redesigned product pages to improve product storytelling, information hierarchy, variant selection, and CTA visibility.
Simplified the journey from browsing collections to selecting products and moving toward checkout.
eCommerce UX & User Flow
Cart Optimization
Improved cart interactions and purchase information to reduce hesitation before checkout.
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WORK PROCESS
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Custom Shopify Development
Translated the approved designs into responsive Shopify sections and functionality built around the customer journey.
Discovery Call
A focused kickoff to understand your store, traffic, customer journey, and the biggest conversion opportunities.
Conversion-focused UX/UI designs built in Figma, clearly structured and ready for your developer to implement.
Get the CRO design support you need without being locked into ongoing agency contracts or unnecessary commitments.
Dev-Ready Figma Designs and development
No Long Contracts
Dev-Ready Design
FIGMA DESIGN
Want More Revenue From Your Existing Traffic?
We'll analyze your store experience and show you the highest-impact conversion opportunities.
REAL CLIENTS
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Services
Let's Work Together
Structure
Direct Access
Not getting the sales you expected from your store? Let’s take a look at what’s getting in your customers’ way and figure out where you’re losing them.
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